Automakers Offer Deals Amid Tariff-Driven Uncertainty

Automakers are offering incentives to capitalize on a short-term surge in vehicle purchases driven by tariff concerns. U.S. President Donald Trump’s tariffs on automotive imports have led to operational changes among automakers, including layoffs and increased domestic production. While tariffs boosted March sales, automakers warn lawmakers of significant price hikes if tariffs persist. Stellantis introduced an incentive program allowing customers to choose between employee pricing or retail incentives on popular models. General Motors maintained its April incentives. Lawmakers have been warned that prices could increase by $4,500 per vehicle starting in June as inventories deplete. The industry seeks to balance immediate sales gains with long-term challenges posed by tariffs.
— new from Reuters

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