NEW YORK — As families gear up for the 2025 academic year, shopping behaviors are evolving in response to ongoing economic fluctuations, with an increased emphasis on clothing that offers both comfort and long-term durability. Average spending per student is projected at $417, down from $472 the previous year, reflecting tighter household budgets.
According to a Cotton Incorporated Lifestyle Monitor™ survey, purchasing decisions for school attire are typically made jointly by parents and students. Comfort ranks as a top priority for parents, with 68% identifying it as a deciding factor, while quality is the leading concern for students aged 13 to 24, cited by 69%.
Economic pressures and inflation are driving more consumers toward sustainable fashion choices, seen not only as environmentally responsible but also as a cost-saving strategy. The report highlights that durability plays a significant role in consumer behavior—on average, a pair of denim jeans is worn for eight years. For instance, a $47 pair worn three times weekly amounts to just 4 cents per use, underscoring the economic advantage of long-lasting garments.
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Back-to-school shoppers prioritize comfort and quality amid economic shifts
NEW YORK — As the back-to-school season kicks off, families are adjusting their shopping habits in response to economic changes, with a focus on comfort and quality. Shoppers are expected to spend an average of $417 per student for the 2025 school year, a decrease from $472 in 2024. n nA recent survey by Cotton Incorporated Lifestyle Monitor™ reveals that when purchasing back-to-school clothing, about half of shoppers report that parents and students make decisions together. Parents prioritize comfort, with 68% indicating it as a key factor, while students aged 13 to 24 focus on quality, with 69% highlighting its importance. n nThe survey also indicates that rising prices and economic uncertainties are prompting many families to consider more sustainable shopping options. This shift is seen as a way to save money and provide a sense of security. n n”Longevity matters,” the survey noted, with consumers keeping a pair of denim jeans for an average of eight years. A $47 pair of jeans worn three times a week costs just 4 cents per wear, according to the survey.