BOISE, Idaho – A new economic impact report released Tuesday reveals that Boise State Athletics contributes $350 million annually to Idaho’s economy across three geographic levels: the Boise Auditorium District, Treasure Valley, and the state as a whole. The analysis, conducted by Lightcast with funding from the university’s athletic department, covers fiscal year 2023-24 and highlights the program’s broad influence on regional economic activity and student-athlete development. n nThe study found that $135.7 million of the total impact is concentrated in the Boise Auditorium District, with $127.3 million affecting Treasure Valley and $87 million benefiting the rest of Idaho. The report also indicates that every dollar invested in the athletics program yields a $2 return for Idaho residents. n nJeramiah Dickey, Director of Athletics at Boise State, emphasized the institution’s role as a unifying symbol for the state. “Boise State is the Front Porch of Idaho, and our collective TEAM plays such an important role to the auditorium district, Treasure Valley and state,” he said. “We take pride in leveraging our national brand to create positive local impact.” n nThe methodology combined economic modeling with investment analysis to assess both direct and indirect contributions. Key findings include the equivalent of 1,957 full-time jobs supported in the Auditorium District and $70.5 million in visitor spending injected into the local economy, along with $30.2 million in statewide income. Additionally, for every dollar invested, Idaho gains $1.50 in tax revenue and public sector savings. n nBoise State, currently a member of the Mountain West Conference, will transition to the Pac-12 on July 1, 2026. The department oversees 18 sports, supports over 350 student-athletes, and employs nearly 200 staff. Recent achievements include 10 teams posting winning records in 2024-25 and seven conference titles across six programs. Academic performance remains strong, with a 3.46 cumulative GPA and a 96% graduation success rate—the highest in both program and conference history. n nCommunity engagement is also a priority, with student-athletes contributing 2,850 service hours last year. Attendance at athletic events reached over 485,000 in 2024-25, leading the Mountain West for the second consecutive year. On non-football days, more than 117,000 visitors came to The Blue and Albertsons Stadium, including 18,556 from all 50 states and nearly 50 countries during weekdays. n nThe program’s visibility extends beyond live events. In the past year, Boise State’s social media platforms generated over 238 million impressions and an estimated $21.6 million in earned and owned media value. Television exposure was significant, with over 22 million viewers tuning in for football games during the team’s run to the CFP Quarterfinal at the Fiesta Bowl. n nThe university also reported record enrollment for fall 2024, with 27,250 students. n
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Boise State Athletics Has $350 Cumulative Annual Econoimic Impact n nBOISE, Idaho – Boise State Athletics has a $135.7 million annual economic impact on student-athletes, taxpayers and the community in the Boise Auditorium District, the department announced through an economic impact report released on Tuesday. The economic impact report, which showed a cumulative annual economic impact of $350 million, evaluated the athletics department ‘s impact at three different levels: auditorium district, Treasure Valley and state of Idaho. n nThe economic impact report, which was produced by Lightcast in a Boise State Athletics-funded analysis, showcased how the athletic department influences both the lives of student-athletes and the regional economy on an annual basis. The report demonstrated how Boise State Athletics plays a key role in helping student-athletes increase their employability and achieve their individual potential as well as drawing visitors and student-athletes to the region. n nIn addition to the $135.7 million annual impact on the auditorium district, Boise State Athletics has a $127.3 million annual impact on the Treasure Valley and $87 million for all of Idaho. The report also determined for every $1 invested in Boise State Athletics, people in Idaho receive $2 in return. n n”Boise State is the Front Porch of Idaho, and our collective TEAM plays such an important role to the auditorium district, Treasure Valley and state,” said Jeramiah Dickey, Boise State Director of Athletics. “Boise State Athletics is a national brand, but to take that national brand and positively impact our community and state is an important role we do not take lightly. I ‘m proud of Bronco Nation in helping us show what our athletic department means to all of Idaho. We will continue to tell our story of the value we bring to the entire state, and we are proud to reflect the values of the Idahoans.” n nThe economic impact report used a two-pronged approach that involved economic impact and an investment analysis and the results reflected the fiscal year of 2023-24 as it used data from that year. n nOther highlights of the economic impact report include: n nBoise State Athletics ‘ annual economic impact is the equivalent to 1,957 jobs in the Boise Auditorium District n nVisitor spending added $70.5 million in income to the Auditorium District economy and $30.2 million in income to the Idaho economy n nFor every dollar invested in Boise State Athletics, people in Idaho receive $1.50 in added tax revenue and public sector savings n nBoise State Athletics is currently a member of the Mountain West and will move to the Pac-12 Conference on July 1, 2026. It is home to 18 sport programs, 350+ student-athletes and nearly 200 staff members. The Broncos are coming off their most successful year in school history as 10 teams had winning records in 2024-25 and six teams combined to win seven conference championships. The athletic department also boasted a 3.46 cumulative GPA at the end of the spring 2025 semester and has a 96 percent graduation success rate, which is the highest score in department and conference history. The Broncos were also active in the community with 2,850 hours logged last year. n nThe success in competition and classroom by the Broncos has been matched by Bronco Nation and visitors from all over the world. More than 485,000 people attended a Boise State athletic event in 2024-25, which was the best attendance in the Mountain West for the second year in a row. On non-football gamedays, more than 117,000 people visited The Blue and Albertsons Stadium for special events and to see Boise State ‘s iconic blue field. In 2024-25 alone, 18,556 people from all 50 states and nearly 50 countries came to The Blue on weekdays. n nThe eyes on Boise State ‘s national brand are spread across the social, digital and traditional media. Last year, Boise State ‘s social media accounts generated more than 238 million impressions. Across social media, the athletic department generated more than $21.6 million in earned and owned social media value. On TV, more than 22 million people watched Boise State football games in 2024, during the team ‘s run to the CFP Quarterfinal at the Fiesta Bowl. n nBoise State University is coming off a record enrollment in fall 2024, as 27,250 students were enrolled.