Jessica Jesse, CEO of BuDhaGirl, shared insights on managing a growing business amid uncertain economic conditions during a recent discussion with Frederick Royall III. She emphasized the importance of maintaining strong relationships with financial partners, stating that having direct access to a supportive institution provides stability regardless of market fluctuations. \n\n”Having your financial institution as a true partner—someone you can call at any time—is incredibly reassuring,” Jesse said. “It’s not just about capital; it’s about trust and transparency built through consistent performance.” \n\nWhen asked about advice for entrepreneurs seeking funding, she stressed cultivating deep ties with banking partners. “Get close to your bankers,” she advised. “Scaling a business requires allies who understand your vision and can support you through both growth and downturns.” \n\nOn adapting financial strategies, Jesse explained that while macroeconomic forces are beyond a small business’s control, internal operations offer room for adjustment. “We can’t influence interest rates or inflation, but we can manage our imports, optimize operations, and make deliberate choices about reinvestment,” she noted. \n\nReinvesting revenue, she said, has increasingly focused on talent acquisition. “Bringing in the right people is one of the most critical investments you can make. It’s not just financial—it’s a commitment of time and energy. As we’ve expanded into new product lines, sometimes outside our original scope, it’s essential to ensure that growth doesn’t weaken the core of the business.” \n\nJesse also highlighted the challenges of diversification, particularly when entering nonadjacent markets. “Scaling demands careful oversight. You need to protect your brand identity while exploring new opportunities.” \n\nHer approach underscores a balance between external partnerships and internal discipline, offering a roadmap for founders navigating today’s complex economic landscape. \n\n— news from J.P. Morgan