Chipotle is introducing its first new dip in five years, the Adobo Ranch. Starting June 17, this limited-time addition will feature adobo pepper, sour cream, and various herbs and spices. The company aims to provide a unique twist on the classic ranch dressing, which has become increasingly popular among younger generations, particularly Gen Z.
This move follows the successful launch of reformulated queso in 2020, which significantly boosted sales. With consumer spending slowing down, Chipotle hopes the new dip will replicate that success. The dip will be available at Chipotle locations in the U.S. and Canada, with rewards members receiving it for free on launch day.
— new from CNN
