Disney reveals its parks generate USD 67 billion annually in the US

The Walt Disney Company has released the findings of a study conducted by Tourism Economics, part of Oxford Economics, showing that its theme parks in California and Florida generate $66.9 billion annually in direct, indirect, and induced economic impact in the United States. The analysis indicates that Disney’s parks support over 403,000 jobs across the country, including direct hires, associated companies, and tourism-related roles. The study considered operational expenses, infrastructure, wages, benefits, and visitor spending in sectors like transportation, hospitality, and retail. The report coincides with the 70th anniversary of Disneyland Park in Anaheim, California, where Disney announced plans to invest $30 billion in its U.S. resorts over the next decade. The study highlights that for every million dollars spent or invested in Disney parks, an additional $1.2 million is generated in other sectors of the U.S. economy. Disneyland Resort in California contributed $16.1 billion to the southern part of the state’s economy in 2023 and supported over 102,000 direct and indirect jobs. Walt Disney World Resort in Florida had a $40.3 billion economic impact and is linked to more than 263,000 jobs in the state. Disney confirmed it will invest $30 billion in its U.S. theme parks from 2025 to 2033, focusing on new themed areas, structural expansions, and attraction upgrades. Projects include expanding the Magic Kingdom in Florida, developing the Tropical Americas section in Disney’s Animal Kingdom, and creating new attractions based on franchises like Encanto, Indiana Jones, and Avatar. The 70th anniversary celebration featured new shows, parades, fireworks, and exhibits on the park’s history.
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