Ford has announced a price hike of up to $2,000 on vehicles imported from Mexico, reversing earlier statements that significant price increases were unlikely. The increase applies to the Ford Mustang Mach-E, Maverick, and Bronco Sport, which account for about 17% of Ford’s first-quarter US sales. This move comes after a 25% tariff was imposed on imported vehicles starting April 3. Ford stated that the price adjustment combines mid-year pricing actions with tariff costs, though it has not passed on the full tariff burden to customers. Despite the price hike, Ford continues its promotional ’employee pricing’ offer until July 4, leveraging pre-tariff inventory. CFO Sherry House noted that industry pricing may rise by 1% to 1.5% in the second half due to tariffs. — new from CNN
