Ford Motor Company has introduced an exclusive ownership experience program for its most premium pickup truck customers. Targeted at ‘Platinum Plus’ buyers, the initiative offers personalized services such as concierge support, virtual tutorials, accessory discounts, and a maintenance plan valid for 25,000 miles or two years. These trucks, part of Ford’s 2025 F-Series lineup, start at approximately $100,000. The program consolidates existing services while introducing new perks, aiming to enhance customer satisfaction. Features include luxurious ‘Smoked Truffle’ interiors with Venetian leather and distinctive exterior designs. While discussing potential impacts of tariffs on vehicle pricing remains uncertain, Ford continues to focus on improving consumer experiences. — new from CNBC
