The “Target Fast” coincides with Lent and represents the latest consumer action against one of the largest retail companies in the United States. Since Target announced in January that it would scale back some of its Diversity, Equity, and Inclusion (DEI) initiatives, including plans to hire from underrepresented groups, consumer boycotts and demonstrations have emerged nationwide. Many of these protests took place during Black History Month, and on February 28, consumers participated in a 24-hour “economic blackout” targeting major corporate chains.
“The advances made during the civil rights movement are being pushed backwards with the cancellation of DEI,” said Bryant. “This generation owes it to the previous generation to fight to try to make America great, which is only happening through diversity.”
Here’s what you need to know about the 40-day Target Fast.
— news from The Washington Post