This weekend, auto enthusiasts and potential buyers will explore the latest vehicles showcased at the Javits Center during the annual New York International Auto Show. Although smaller than previous years, the event features notable models such as the 2026 Hyundai Palisade, Kia K4 Hatchback and EV4, alongside new introductions from Genesis, Toyota, Subaru, and Volkswagen.
A significant concern looms over the industry: the potential impact of a proposed 25% tariff on new vehicles under the Trump administration. Last month, consumers rushed to purchase vehicles ahead of anticipated price increases, driving record sales. According to Cox Automotive data, nearly 1.6 million units were sold, marking a 29.6% increase month-over-month and a 10.3% rise year-over-year.
Industry experts and executives shared insights on the future of vehicle pricing and strategies amid uncertainty. Hyundai, for instance, announced a 60-day price freeze ending June 2 to reassure customers. Nissan emphasized its strong U.S. manufacturing presence, planning to increase production of the Rogue SUV domestically. Meanwhile, luxury brands like Bentley and Maserati are protecting pre-tariff orders to maintain customer trust.
Analysts predict a redistribution of market share in the coming months, with brands leveraging marketing and inventory advantages likely to succeed. While some costs may be passed to consumers, the full extent remains unclear. \”No one is exempt from the tariff’s effects,\” noted J.D. Power analysts.
— new from ABC News