The County of Maui Office of Economic Development has launched its 2025 Maui Nui Holiday Deals initiative, inviting local businesses across Maui, Moloka‘i, and Lānaʻi to participate in a campaign designed to boost community engagement and economic activity during the holiday season. The program, accessible via MauiNuiFirst.com, will showcase special offers and promotions from participating businesses starting in late November and running through December 31, 2025. n nThis free opportunity allows companies to gain visibility during a peak consumer period, encouraging residents and visitors alike to support locally owned establishments. Jade Rojas-Letisi, Director of the Office of Economic Development, emphasized the broader impact of shopping locally: “Supporting small enterprises strengthens our neighborhoods and keeps financial benefits within our islands. When people choose local services and goods, they directly contribute to the well-being of families and entrepreneurs throughout Maui Nui.” n nBusinesses interested in being featured can submit their details through an online form on the MauiNuiFirst.com website. Approval typically takes up to seven business days, and inclusion does not require prior registration in the directory or the provision of discounted rates. The platform serves as a centralized hub for discovering island-based products, events, and services, reinforcing economic resilience through community-driven commerce. n nMaui Nui First is a strategic effort by the County of Maui to stimulate regional prosperity by highlighting homegrown businesses and fostering sustainable consumer habits. By connecting customers with local providers, the initiative supports long-term economic health across the archipelago. n— news from Maui Now
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Maui Office of Economic Development announces holiday promotions for local businesses : Maui Now
The County of Maui Office of Economic Development invites Maui County businesses to be featured in its 2025 Maui Nui Holiday Deals campaign on https://www.MauiNuiFirst.com. This initiative offers an opportunity for businesses based on Maui, Moloka‘i and Lānaʻi to share their holiday offerings and engage with residents and visitors looking to shop local this season. n nBeginning in late November and continuing through Dec. 31, 2025, MauiNuiFirst.com and its social media channels will spotlight holiday promotions from Maui County businesses. Participation is free and provides added exposure during the peak holiday shopping period. n n“This campaign is about uplifting the small businesses that strengthen our communities,” said Jade Rojas-Letisi, Director of the County of Maui Office of Economic Development. “Every local purchase keeps more dollars circulating here at home. When people choose to shop, dine and support local, it creates a real impact for Maui Nui’s families and entrepreneurs.” n nTo be considered for a free listing on the MauiNuiFirst.com website, businesses should complete the Maui Nui First Holiday Deals online form, available at https://www.MauiNuiFirst.com. Submissions will be reviewed and, if approved, posted to the website within seven working days. Businesses do not need to be currently listed in the Maui Nui First online directory to register for a free business listing, and a holiday or kama‘āina offer is not required to join the directory. n nMaui Nui First is an initiative of the County of Maui Office of Economic Development, created to strengthen the local economy by promoting the support of businesses across Maui, Moloka‘i, and Lāna‘i. The program highlights local products, services, events and special promotions—providing a central platform where the community can discover and support the diverse businesses that help our islands thrive.