A box of Froot Loops sold in the U.S. features bright colors derived from synthetic dyes such as Red No. 40 and Yellow No. 5. In contrast, the same cereal sold in Canada uses natural coloring from fruit juices. Robert F. Kennedy Jr., Secretary of Health and Human Services, has called for the removal of artificial dyes from processed foods by 2026, citing health concerns. However, the term ‘an understanding’ with food manufacturers remains ambiguous. While companies like PepsiCo are considering phasing out synthetic dyes or offering natural alternatives, widespread adoption in the U.S. remains uncertain due to consumer preferences for vibrant colors.
— new from The New York Times