Shein and Temu are set to raise prices for U.S. shoppers starting April 25 due to tariffs imposed on goods from China. The 145% tariff, combined with the elimination of a customs exemption for items under $800, disrupts their business models. These platforms gained popularity in the U.S. for their discounted pricing and influencer marketing strategies. Amazon views Shein and Temu as significant threats, leading to the launch of Amazon Haul, a storefront offering mass-produced and discounted items. Despite price increases, Shein and Temu assure customers of timely deliveries and efforts to minimize shopper impact. — new from TechCrunch