Swiss running brand On has experienced a remarkable surge in valuation, increasing by $3 billion in just one week. This significant boost positions the company to potentially challenge industry giants like Nike and Adidas. The brand’s rapid growth reflects its innovative approach to product design and marketing strategies, resonating with consumers globally. This development underscores the competitive nature of the athletic footwear market and highlights On’s ambition to capture a larger share of this lucrative sector.
— new from Fortune
