Chinese retailer Temu has altered its strategy due to changes in U.S. tariffs. Following an executive order by former President Donald Trump, the de minimis rule—which allowed goods valued at $800 or less to enter the U.S. without tariffs—has been terminated. Additionally, tariffs on Chinese goods have increased by over 100%. This has compelled companies such as Shein and Amazon to reconsider their strategies and raise prices. CNBC reported that Temu was impacted, with U.S. shoppers facing import charges ranging from 130% to 150%. In response, Temu has ceased shipping goods directly from China to the United States. The company now only showcases products available in U.S. warehouses, while items shipped from China are marked as out of stock. A Temu spokesperson stated, “Temu has been actively recruiting U.S. sellers to join the platform. The move is designed to help local merchants reach more customers and grow their businesses.”
— new from TechCrunch
