The U.S. Food and Drug Administration, under the supervision of Kennedy, is planning to collaborate with the food industry to establish a federal framework concerning food dyes. This initiative aims to avoid a patchwork of state laws that could complicate operations for global companies. Kennedy has been advocating for dietary changes to combat chronic illnesses, encouraging fast-food chains to use beef tallow instead of seed oils for fries and pushing for bans on additives such as artificial colors. California has already banned dyes in school lunches, with Virginia and New York considering similar measures. According to an email from the Consumer Brands Association, Kennedy expects “real and transformative” change by removing harmful ingredients from food. The association’s CEO, Melissa Hockstad, expressed readiness to work with Kennedy. PepsiCo stated its focus on providing safe foods with natural ingredients, while Kraft Heinz did not respond to inquiries. — news from Reuters
