Content and advertisements on YouTube are shaped by a combination of factors. For users who do not receive personalized recommendations, the system relies on general signals such as the type of content currently being viewed and the viewer’s geographic region, which helps determine relevant ad placements. For those with personalized settings enabled, the platform uses historical data—including previously watched videos and search history—to customize the homepage, suggest videos, and serve targeted ads. Additional measures are taken to ensure age-appropriate experiences when applicable, using data collected through cookies and user activity. Users can access more details about their privacy controls by selecting “More options” or visiting g.co/privacytools at any time.
— news from KUSA.com
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Before you continue to YouTube
Non-personalized content and ads are influenced by things like the content you’re currently viewing and your location (ad serving is based on general location). Personalized content and ads can also include things like video recommendations, a customized YouTube homepage, and tailored ads based on past activity, like the videos you watch and the things you search for on YouTube. We also use cookies and data to tailor the experience to be age-appropriate, if relevant. n nSelect “More options” to see additional information, including details about managing your privacy settings. You can also visit g.co/privacytools at any time.