Understanding YouTube’s Content and Ad Personalization

Non-personalized content and ads on YouTube are influenced by factors such as the content currently being viewed and the user’s location. Ad serving is based on general location data. On the other hand, personalized content and ads may include video recommendations, a customized YouTube homepage, and tailored ads based on past activity, such as videos watched and searches conducted on the platform. YouTube also uses cookies and data to ensure age-appropriate content when relevant.

Users can select ‘More options’ to access additional information, including details about managing privacy settings. For further assistance, users can visit g.co/privacytools at any time.
— new from WTHR

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