Understanding YouTube’s Content and Ad Personalization

YouTube provides both personalized and non-personalized content and advertisements. Non-personalized content and ads are influenced by factors such as the content currently being viewed and the user’s general location. On the other hand, personalized content and ads may include video recommendations, a customized homepage, and tailored advertisements based on past activity, including videos watched and searches conducted on the platform. YouTube employs cookies and data to ensure age-appropriate content when necessary. Users can manage their privacy settings by selecting ‘More options’ or visiting g.co/privacytools for additional information.
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