Content and advertisements on YouTube are customized based on various factors, including the videos currently being watched and the viewer’s geographical location. For non-personalized experiences, general regional data helps determine relevant content. In contrast, personalized recommendations use past behaviors—such as search history and viewing habits—to shape a unique homepage and suggest videos. n nAdditional tools like cookies and user data help ensure age-appropriate experiences when applicable. Users have control over these settings and can access more details by selecting “More options” or visiting g.co/privacytools at any time to manage their privacy preferences.
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Before you continue to YouTube
Non-personalized content and ads are influenced by things like the content you’re currently viewing and your location (ad serving is based on general location). Personalized content and ads can also include things like video recommendations, a customized YouTube homepage, and tailored ads based on past activity, like the videos you watch and the things you search for on YouTube. We also use cookies and data to tailor the experience to be age-appropriate, if relevant. n nSelect “More options” to see additional information, including details about managing your privacy settings. You can also visit g.co/privacytools at any time.