The 2025 upfronts commenced in New York City, with major players like NBCUniversal, Disney, and Warner Bros. Discovery showcasing their offerings. As digital-first platforms such as Amazon, Netflix, and YouTube increasingly participate, advertisers are prioritizing flexibility in their deals due to ongoing economic uncertainty. Tariffs, inflation, and shifting market conditions have led to a focus on adaptable contracts, allowing marketers to pivot spending between linear and digital/CTV formats or across genres. Despite the unpredictability, live sports and tentpole events remain key attractions for advertisers seeking high-impact opportunities.
— new from The Hollywood Reporter
