Yahoo Uses Cookies for Various Purposes Including Personalised Advertising

Yahoo is part of the Yahoo family of brands. When users interact with Yahoo’s sites and apps, cookies are used for essential functions such as providing services, authenticating users, applying security measures, and preventing spam or abuse. Additionally, cookies help measure how users engage with Yahoo’s platforms.
If users select ‘Accept all’, Yahoo and its partners, including 240 members of the IAB Transparency & Consent Framework, may store information on devices, use precise geolocation data, and leverage personal data like IP addresses and browsing history for personalised advertising, content measurement, audience research, and service development.
To opt out of these additional uses of cookies and personal data, users can click ‘Reject all’. Customisation of preferences is available via ‘Manage privacy settings’. Users can modify their consent or preferences anytime through links like ‘Privacy & cookie settings’ or ‘Privacy dashboard’. For more details, refer to Yahoo’s privacy policy and cookie policy.
— new from Yahoo

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