Non-personalized content and advertisements on YouTube are shaped by factors such as the video currently being viewed and the user’s general geographic location, which influences ad delivery. In contrast, personalized experiences may include tailored video suggestions, a customized homepage, and ads selected based on prior interactions like search history and viewing behavior. To ensure age-appropriate experiences where applicable, YouTube also uses cookies and collected data.
Users can access further details, including privacy management tools, by selecting “More options” during the prompt. Additional resources and settings are available at any time via g.co/privacytools.
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Before you continue to YouTube
Non-personalized content and ads are influenced by things like the content you’re currently viewing and your location (ad serving is based on general location). Personalized content and ads can also include things like video recommendations, a customized YouTube homepage, and tailored ads based on past activity, like the videos you watch and the things you search for on YouTube. We also use cookies and data to tailor the experience to be age-appropriate, if relevant. n nSelect “More options” to see additional information, including details about managing your privacy settings. You can also visit g.co/privacytools at any time.