The content and advertisements you encounter on YouTube are shaped by various factors. Non-personalized experiences are influenced by elements such as the video currently being viewed and your general geographic location, which helps determine ad delivery. In contrast, personalized suggestions may include tailored video recommendations, a customized homepage, and ads informed by your prior interactions—such as viewing history and search queries on the platform. YouTube also employs data and cookies to ensure content is suitable for different age groups when applicable.
Users who wish to learn more can select “More options” to access detailed information, including tools for managing privacy preferences. Additional resources and controls are available at any time via g.co/privacytools.
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Before you continue to YouTube
Non-personalized content and ads are influenced by things like the content you’re currently viewing and your location (ad serving is based on general location). Personalized content and ads can also include things like video recommendations, a customized YouTube homepage, and tailored ads based on past activity, like the videos you watch and the things you search for on YouTube. We also use cookies and data to tailor the experience to be age-appropriate, if relevant. n nSelect “More options” to see additional information, including details about managing your privacy settings. You can also visit g.co/privacytools at any time.