YouTube offers both personalized and non-personalized content and advertisements based on user behavior and location. Non-personalized experiences are shaped by factors such as the video currently being viewed and the viewer’s general geographic area, which helps determine ad delivery. In contrast, personalized suggestions include customized homepage layouts, recommended videos, and targeted ads informed by previous interactions like search history and viewing patterns. The platform also uses data and cookies to adjust content for age appropriateness when applicable. Users who want greater control over their privacy settings can select “More options” for detailed information or visit g.co/privacytools at any time to manage their preferences.
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Before you continue to YouTube
Non-personalized content and ads are influenced by things like the content you’re currently viewing and your location (ad serving is based on general location). Personalized content and ads can also include things like video recommendations, a customized YouTube homepage, and tailored ads based on past activity, like the videos you watch and the things you search for on YouTube. We also use cookies and data to tailor the experience to be age-appropriate, if relevant. n nSelect “More options” to see additional information, including details about managing your privacy settings. You can also visit g.co/privacytools at any time.