YouTube provides both personalized and non-personalized content and advertisements based on user behavior and context. Non-personalized recommendations are influenced by factors such as the video currently being viewed and the viewer’s general geographic location. In contrast, personalized experiences may include tailored video suggestions, a customized homepage, and ads shaped by prior interactions like search history and viewing patterns. To ensure age-appropriate experiences, the platform uses data and cookies to adjust content delivery when relevant. Users have control over their privacy settings and can access more information through the “More options” menu. Additional tools and guidance are available at g.co/privacytools for managing data preferences at any time.
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Before you continue to YouTube
Non-personalized content and ads are influenced by things like the content you’re currently viewing and your location (ad serving is based on general location). Personalized content and ads can also include things like video recommendations, a customized YouTube homepage, and tailored ads based on past activity, like the videos you watch and the things you search for on YouTube. We also use cookies and data to tailor the experience to be age-appropriate, if relevant. n nSelect “More options” to see additional information, including details about managing your privacy settings. You can also visit g.co/privacytools at any time.